Having a new shopfront in the works can be exciting—but it is not something that you can rush. Your shopfront is the initial impression that individuals receive. It is your 24/7 advertisement, your welcome sign, and your first impression combined.
Whether you’re opening a new venture or renovating your premises, your new shopfront needs to be appealing, useful, and secure. It needs to be reflective of your brand and draw people in. So before you even begin to think about designs and colours, here are some key things to keep in mind.
1. Know Your Brand and Audience
Your shopfront needs to reflect your business. A glass front may be ideal for a tech shop or boutique, but a timber finish may suit a coffee shop or book shop better.
Think about what message you want to give. Are you bold and new? Warm and inviting? Professional and clean?
When people walk by your new shopfront, they should have an immediate idea of what you’re all about. So ask yourself: Who are you trying to attract? And what would make them notice?
2. Think Visibility and Layout
A pretty front won’t do much good if no one can see in.
Clear, expansive glass partitions permit the sun to filter through and give observers a glimpse of your products or inside. Window displays, if you do use them, provide enough space to fit them in without blocking the doorway or window.
Think about how your door fits into the design too. Is it in the middle? Is it broad enough for simple access, including for pushchairs and wheelchairs? A new shopfront should make it simple for people to get in—not confuse them with tricky or concealed entrances.
3. Prioritise Security and Safety
Looks are nice, but security comes first.
You’ll want your new shopfront to be secure and robust, especially if you’re located in a busy city or area with heavy traffic. Aluminium and toughened glass are both popular since they’re durable, low maintenance, and can’t easily be harmed.
Consider adding security shutters or fortified locks. They won’t be evident when you’re open for business, but will give you peace of mind when you are closed for the day.
4. Meet Local Legislation
Before you decide on any designs, consult your landlord or local council.
Most commercial areas in the UK have regulations about signage, colour, lighting, and materials—especially in conservation areas or multi-occupancy retail buildings.
The very last thing you don’t want to do is invest in a new shopfront to be told it doesn’t meet the required standards. If you’re not sure, have your installer take you through the process of gaining approval.
5. Lighting and Signage
Don’t overlook lighting. Good lighting can make your store visible after dark, highlight products in your window, and even improve security.
Choose signage that’s readable, bold, and consistent with your brand. Whether a lighted box sign or vinyl lettering on glass, it must be legible from a distance. Make sure your business name, logo, and key messages are clearly visible and not hidden by reflections or shadows.
We offer high-class shop front fit-out services for businesses all around the UK. Whether you’re starting anew or updating an already existing configuration, our team works with you to design and install a fresh new shop front which captures your business brand, price, and zone. We implement best materials and smart thinking so your company becomes visible but its safety and accordance with regional conditions are maintained.
Final Thoughts
A thoughtfully created new shop front isn’t just about looking good—it’s about strategy.
From attracting the right customers to making your space secure and stylish, every detail matters. So take your time, consider it carefully, and collaborate with experts who have experience bringing your ideas to life. Your new shopfront is an investment in your business—invest wisely.
